01 — ADVISORY

Product strategy for leaders who need it done right.

NaylorMade was founded on the belief that great product management is the difference between ideas that ship and ideas that stick. With over two decades of experience at the intersection of technology, strategy, and customer experience, we partner with companies navigating complex product challenges.

Whether you're defining a roadmap from scratch, realigning a team around north-star metrics, or bringing an AI-native product to market — we've been in that seat before.

See Jim's full background →
Automotive

Digital Retail & Commerce

From vehicle listing platforms to end-to-end digital purchase funnels — product strategy for the most complex buying journey in consumer commerce.

Healthcare

Patient & Provider Platforms

Navigating HIPAA constraints and clinical workflows to build digital products that meaningfully improve outcomes for patients and practitioners alike.

Fintech

Lending & Financial Products

Reducing friction in financial decisions — from auto financing and personal loans to consumer credit platforms built for trust, speed, and conversion.

02 — DEVELOPMENT

Building products we believe in.

Beyond advisory work, NaylorMade is an active software development studio. We build consumer applications grounded in thoughtful design, behavioral insight, and the kind of craftsmanship that shows.

Our current focus is bringing emotional intelligence into everyday digital experiences — starting with eFleckt.

In Development

eFleckt

A journaling and memory app built around the emotional texture of lived experience. eFleckt helps you capture not just what happened — but how it felt, what it meant, and how it connects to the larger arc of your life.

  • Emotion-anchored memory architecture
  • Beautifully minimal capture experience
  • Built for iOS
Coming soon